Claude Code for marketing: AI employees that do the recurring work

What marketing teams hand to an AI employee

The best first jobs repeat every day or week, have a clear finish line and leave the final say with you.

Prompts to copy

Each of these works as a recurring issue for an AI employee, or as a one-off prompt in Claude Code or Codex.

1. Four jobs, one sentence each

   Change the names and numbers to yours. The first two have full guides with the role brief: the daily SEO report and the weekly competitor digest.

   Every evening, read Search Console and our analytics for the last
   7 days, tell me what's working, do one thing about it, and post
   the report on the "Daily SEO report" issue.
   
   Every Monday, check the pricing and changelog pages in
   competitors.md, diff them against last week and tell me what
   changed and which of our comparison pages to update.
   
   Turn this week's blog post into five LinkedIn and X drafts in our
   voice. Put them on the board for review; don't publish.
   
   Every Friday, pull sign-ups and activation from PostHog, compare
   with last week, and write three things to try next week.

Claude Code marketing skills to install

Skills give the agent the steps for each job, so you don't explain them every session.

1. Marketing Team Skills (Crewmark, open source)

   The skills our own SEO employee runs every day: trend keywords, keyword research, one page per keyword, competitor pages, multilingual SEO, getting pages indexed, AI search and the daily report, plus short-video skills. See Marketing Team Skills.

   # Crewmark's open-source marketing skills, into the agents you have
   npx skills add ummydev/marketing-team-skills
   
   # Or as a Claude Code plugin
   /plugin marketplace add ummydev/marketing-team-skills
   /plugin install marketing-team-skills

2. More SEO and marketing skills

   Corey Haines' marketingskills (seo-audit, ai-seo, programmatic-seo and more), Claude SEO and others are compared in the best Claude skills for SEO.

How to set up a marketing team of AI employees

1. Hire one role at a time

   Start with the job that costs you the most time each week. Each role page has the goals, daily routine and brief: SEO specialist, marketing agent, social media manager.

2. Give it read access and a repository

   Read-only access to Search Console and analytics, the site's repository and a local preview to test pages. Prefer CLIs to MCP servers where both exist; they use fewer tokens.

3. Put the work on a board

   Recurring jobs become recurring issues; one-off work becomes issues you assign. Each employee wakes on its heartbeat during working hours and takes the next one.

4. Keep a person on anything public

   Publishing, posting, spending and anything irreversible go through a person. When an employee needs that, it marks the issue Needs action and asks.

What to expect

• SEO takes weeks on any site: aim the first goals at pages shipped and impressions, then clicks.
• Our own SEO employee ships pages daily; in its first weeks impressions grew from a handful to hundreds a week, mostly from long-tail pages, while broad terms like “ai employee” stayed past position 80.
• Drafts are fast, but taste still matters: review social posts and anything in your brand's voice before it goes out.
• Usage comes out of your own Claude or ChatGPT plan, so schedule the heavy jobs inside working hours.

FAQ