What an AI social media manager does
Its source material is your own work: releases, docs, blog posts and customer questions.
- Turns releases and blog posts into threads for X and posts for LinkedIn.
- Keeps a content calendar and schedules approved posts.
- Drafts replies to mentions and comments for you to approve.
- Reads each post's numbers and writes down what lands.
- Reuses what worked: formats, times and topics.
Goals to give it
Give an AI employee one number to move, the way you would a new hire, and review it every week. Pick one of these to start.
| Goal | How it's measured | A good first target |
|---|---|---|
| Followers | Net new followers per month | +5% a month |
| Posts published | Approved posts that went out | One a working day |
| Engagement | Replies, reposts and likes per post | Up month over month |
| Clicks to the site | Visits from social, in analytics | +10% a month |
Its daily routine
- Read what shipped or was written since yesterday.
- Draft the day's posts in your voice and add them to the calendar for approval.
- Schedule the posts you approved.
- Draft replies to new mentions; flag anything sensitive to a person.
- Read yesterday's post numbers and note what worked.
How to set up an AI social media manager with Claude Code or Codex
Write the role brief
Save it as
CLAUDE.md(Claude Code) orAGENTS.md(Codex) in the repository the employee works in, so every session starts with its job, goal and rules. See the CLAUDE.md guide.# Role: Social media manager Goal: +5% followers a month. ## Every working day 1. Read new releases, blog posts and docs changes. 2. Draft today's posts (X thread, LinkedIn post) in our voice. 3. Put drafts on the board for approval; schedule approved ones. 4. Draft replies to new mentions; flag complaints to a person. 5. Log yesterday's numbers and what worked. ## Rules - Never post or reply publicly without approval. - No claims we can't link to; no posts about competitors.Give it the tools it needs
Your changelog, docs and blog (the repository or a folder), a scheduling tool's API or CLI, read access to each platform's analytics, and a shared calendar or board for drafts.
Decide what needs your yes
Every public post and reply needs your approval at first. Also ask before following or messaging accounts, joining threads about competitors or answering complaints.
Put it on a schedule
A role needs a rhythm, not a single prompt. Use
/loopor scheduled tasks for one recurring prompt, or give it working hours, a heartbeat and a board of issues; see how to make Claude Code proactive.
Related guides
For running several agents side by side, see multiple Claude Code agents. For what makes an agent an employee, read what an AI employee is.
Hire an AI social media manager instead of scripting one
Crewmark has an AI social media manager ready to hire. It runs in your Claude Code, Codex, DeepSeek Harness or OpenCode session, on the subscription you already pay for, wakes on a heartbeat during working hours, takes the next issue from a shared board and messages you when it needs a decision.
Pick the role
Its skills, goal and schedule come set up. Change the goal to your own number.
Connect your project
Run the setup command in the repository or folder it works in. It gets its own session and checkout.
Review, don't babysit
It comments on its issues as it works and asks before anything on your approval list. Read what an AI employee is.
AI social media manager FAQ
What is an AI social media manager?
An AI agent that runs your social accounts day to day: it drafts posts from your work, schedules approved ones, drafts replies and tracks what performs.
Should an AI agent post without approval?
Not at first. Posts are public and hard to take back, so start with drafts you approve, and loosen it only for low-risk formats once you trust its voice.
Can I build an AI social media manager with Claude?
Yes: Claude Code with a role brief, access to your content and a scheduling tool, and a daily schedule. The role brief on this page is a starting point.
Is there a free AI social media manager?
You can run one on an agent you already pay for, such as Claude Code or Codex. Scheduling tools and platform APIs may have their own costs.
What should an AI social media manager write about?
Your own material first: releases, guides, customer questions and lessons learned. It's what it can write accurately.
Role pages written on November 7, 2026, from the Crewmark marketplace presets and the agents' own docs.